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Marketing 101 – Driving Revenue and Results for your Business 

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Description

FREE Programme Taster Webinar - Tuesday, November 30th 10am - 11am

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This modular programme is ideal for beginners or for "non-marketing" managers who are looking for a clear understanding of the basics of marketing - how to use this in their business and how to generate positive data driven results.

Webinar Duration

Online: 1 hour

Course Content

  • Marketing and your customer – an introduction to marketing, customer segmentation.
  • The marketing ecosystem - what channel (online and offline) is right for your target customer?
  • The importance of brand and market positioning
  • Developing marketing messages that resonate and provide cut through – aligning your target market, USP and channel
  • Measuring and monitoring your marketing and preparing a basic marketing plan and budget 

This course will be delivered by Helen O' Leary, a recognised expert in Sales & Marketing with a proven track record in business growth, new account acquisition, segment realignment, and channel development. She has extensive experience in management and strategic development and in assisting businesses to greater commercial success