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LinkedIn for Business

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Description

This course will bring you up to speed in using LinkedIn in a business environment. You will learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach. The training will give you the practical skills and knowledge to successfully use LinkedIn – the world’s most important business and professional social media network.

Course Duration

3 hours online

Course Outline

  • Introduction to LinkedIn
  • Profiles: Setting up and improving your Linkedin profile
  • Building connections on LinkedIn – Finding contacts
  • Raising your visibility/interacting on LinkedIn
  • Brainstorm: types of content to post/page posts vs personal
  • Status updates on LinkedIn
  • LinkedIn blog/author posts
  • Interacting with connections
  • Asking for recommendations
  • Interacting with others on Linkedin
  • Linkedin Search
  • Overview of LinkedIn Advanced Search
  • Company pages on Linkedin
  • Why have a Company page
  • How to create a Company page
  • Marketing your company/business profile on LinkedIn

 

Delivered by Connect Me Marketing & Training (Goldenegg Productions)