Marketing Mastermind

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6 weeks, 09:30 AM - 11:00 AM

Online

Session information

Sessions

Marketing Mindset
09:30 - 11:00
1 hour, 30 minutes
    Tue 29-Sep-2020
    Making Time for Marketing
    09:30 - 11:00
    1 hour, 30 minutes
      Tue 06-Oct-2020
      Market Research
      09:30 - 11:00
      1 hour, 30 minutes
        Tue 13-Oct-2020
        Message
        09:30 - 11:00
        1 hour, 30 minutes
          Tue 20-Oct-2020
          Monetisation
          09:30 - 11:00
          1 hour, 30 minutes
            Tue 27-Oct-2020
            Marketing Plan
            09:30 - 11:00
            1 hour, 30 minutes
              Tue 03-Nov-2020
              • €95.00 incl. 0% - tax exempt

              Description

              A brand new offering, Marketing Mastermind is a peer support programme facilitated by local guru and marketeer Pádraic Ó Máille. This is a 6-part highly interactive session is targeted at small business owners or managers who need to get back to the basics of marketing to help survive these turbulent times.

              • Marketing Mindset
                • What is it?
                • Who are some local marketing successes, how did they become great, and what are their traits?
                • How to view marketing as an investment rather than an expense
                • Why becoming a hero to your customers is the number one marketing mindset
              • Making Time for Marketing
                • The Don Colleran Matrix of time activating time for marketing activities
                • And then, let’s hold people accountable for this
                • Marketing and success in sales are a direct result of focused time spent on marketing
                • A 4 Day Marketing Week
              • Market Research
                • Who are your prospective customer segments? 
                • What is the value of each and what’s your current market share?
                • Why do existing customers buy from you and how would you find out
                • Who is your ideal customer type and 50 questions to help you find out?
                • What marketing strategy will you apply to each segment?
              • Message
                • What’s your elevator pitch?
                • What’s your unique selling proposition?
                • How to write copy that sells
                • What are the twelve components of a website that is commercial and sells?
              • Monetisation
                • How big is your customer list and why size and use matters
                • Why old fashioned ‘snail mail’ is still massively effective and how to use it
                • Why selling is still the quickest way to get business and six things ‘Sales Pro’s’ do
                • How to use your network to accelerate your sales
                • How to create a cycle of service so you never lose a hard earned client
              • Marketing Plan
                • Your 25 year Goal
                • Your Quarterly Goals
                • Your Weekly Goals
                • Your Communication Rhythm to Ensure You Stay Accountable
                • How to Present Your Plan Like a Pro