QQI Level 5 – Digital Marketing

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Description

The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear on a daily basis.

This practical hands on course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses.

Learning Outcomes

  • How to target and engage with your prospects & customers across the digital channels
  • Search strategies, testing options & landing page best practices to generate leads
  • How to use social media to reach & engage with the right audiences anywhere on the web
  • Multi-channel content marketing & how you can measure your ROI
  • How to execute and improve the ROI of any online campaign
  • How to stay current and competitive on the latest digital & social media trends
  • How to use your web analytics to measure what matters, identify changes that you can make to improve business results quickly
  • Which metrics to focus on based on your objectives, audience and offering
  • How to plan a digital marketing campaign from inception to completion
  • You will gain practical, real-world digital marketing training that will grow your business and accelerate your career

 

Course Content

  • Module 1 Introduction to Digital Marketing
  • Module 2 Search Engine Optimisation
  • Module 3 Pay Per Click
  • Module 4 Google Analytics
  • Module 5 Facebook Marketing
  • Module 6 Linkedin for Business
  • Module 7 Mobile Marketing
  • Module 8 Display Advertising
  • Module 9 Twitter, Blogging and online Video
  • Module 10 Email Marketing
  • Module 11 Affiliate Marketing
  • Module 12 Developing a Digital Marketing Strategy

This course will be delivered by Sure Skills. For more information on course content please contact Alisha: info@galwayexecutiveskillnet.com